The HCD process begins with a deep understanding of the people who will be using the product or service. This includes understanding their needs, wants, and values. Once the team has a good understanding of the users, they can begin to generate ideas for how to meet those needs. These ideas are then prototyped and tested with users to get feedback and refine the design.
HCD is sometimes also referred to as “user-centered design” or “design thinking.” These terms are all used to describe a similar process and philosophy. No matter what you call it, the goal is always the same: to create products and experiences that people will love.