Design is an essential part of our lives, whether we realize it or not. It is a critical component of the products we use, the spaces we inhabit, and the experiences we have. Good design makes our lives easier, faster, and more enjoyable; bad design does the opposite.
Design is a broad discipline that encompasses many different specialties, from graphic design and user experience to industrial design and architecture. And while there are many different ways to approach design, there is one common thread that binds all designers together: the human element.
Design is a human-centered process. It begins with an understanding of the people who will be using the product, space, or service. What are their needs? What are their wants? What are their limitations? Only by understanding the user can the designer create something that is both useful and usable.
The best designs are those that solve real problems for real people. They are elegant in their simplicity and their functionality. They make the complex seem effortless and the impossible possible. And they are created by designers who understand that the most important part of their job is not the design itself, but the people who will be using it.